IronNutz will make its debut on Thursday, November 20 at the Ironman Village in Tempe, AZ. IronNutz is a new line of sporting and athletic gear targeting Ironman triathletes, extreme sports enthusiasts and their supporters.
A new Massachusetts based company What R U Nutz? will launch IronNutz targeting niche markets that center on specific recreational, lifestyle and sporting activities. The niche “Nutz” products will be sold under the company’s What R U Nutz? and Life Is Nutz marketing banners with their own unique logos, said William Beers, chief executive officer.
William Beers also said “The genesis of What R U Nutz? came from the extraordinary efforts of three amateur triathletes from Massachusetts, Colorado and California who have raised tens of thousands of dollars for those in need through their respective charities. One day, one of them put his picture on a t-shirt under the moniker ‘What R U Nutz?’ and WRUN was born.”
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