The San Rafael, California based THX Ltd has demonstrated the world’s first live high-definition (HD) 3 dimensional (3D) streaming using Microsoft Silverlight, THX Media Director and a complete THX Certified home theater system in the NAB Show 2010.
THX Ltd partnered with Microsoft and TVN GROUP delivered this demo at the NAB Show 2010.
THX Media Director integrated with the 3D demonstration to enable home theater components to automatically configure and switch between 3D and 2 dimensional playback settings as content is streamed live.
This demo was held at Microsoft booth # SL220 with Film and TV production company, TVN GROUP providing live HD 3D content from its studio in Germany. The demo delivered how content providers can use these technologies to capture and distribute 3D streaming content to TVs and other home entertainment devices.
The introduction of 3DTV brings with it new playback modes, user interfaces and an added layer of complexity for consumers. Using descriptors in the form of metadata, THX Media Director communicates 3D and 2D video processing, picture size, sound encoding and other critical information to home theater devices, enabling them to select the correct playback features automatically. This simplifies the user experience, allows CE brands to showcase signature 3D and 2D features, and assures content providers that the artistic look and feel is accurately represented on playback.
Rick Dean, senior vice president at THX Ltd. and chairman of the 3D Home Consortium, said “Microsoft has been on the forefront of game-changing entertainment technologies and we are pleased to team with them to integrate THX Media Director into Silverlight for this 3D streaming demonstration. THX Media Director simplifies the 3D experience, enabling TVs and other devices to select the appropriate playback settings automatically, letting users enjoy the benefits of 3D without constantly reaching for the remote control.”
Brian Goldfarb, director of the developer platform group at Microsoft Corp. said “Microsoft is pleased that THX has invested early in supporting Silverlight and the next-generation application development platform. THX Media Director provides a seamless, high-quality viewing experience for both 2D and 3D entertainment.”
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