The Hallmark Channel has reached an agreement with Google to serve advertisers with family-friendly programming through the Google TV Ads program. This agreement will allow Google TV Ads platform to serve ads on Hallmark Movie Channel and Hallmark Channel, which will be an added advantage to advertisers to reach more viewers.
The Hallmark Channel was in the top ten prime time ratings in the past year and also performing well in 2008 with a reach of 86 million homes across the U.S. The network is planning to reach more audience ad they will be serving with more than 30 original movies and many other original programming. Google TV ads advertisers can utilize the growing audience and the reach of the network to serve more and increase the return towards the investment they make.
Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel said “Partnering with Google is a milestone for Hallmark Channel’s continued advertising success, the Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays.”
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