Fox International’s BabyTV will be launched on Italy’s largest pay-TV service, Sky Italia on July 31. BabyTV also set to be launched in Mexico, the Middle East, India and Ukraine this year. Sky Italia with adding 4.7 million new subscribers will be adding the new kids channel on Sky Italia’s Kids Pack.
Diego Londono, MD of Fox International Channels in Italy and GAS countries said “BabyTV will be joining our 11 channels in Italy and we will be introducing it to audiences via a cross-channel campaign as well as on ground marketing activities.”
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