SHOWTIME has announced the launch of an interactive promotional game DEXTER GAME ON, that will take place simultaneously at San Diego Comic-Con and in five other major cities across the U.S. from Wednesday, July 21 to Sunday, July 25.
SHOWTIME has worked with SCVNGR – an iPhone and Android-based application that is all about going places, doing challenges and earning points – to build DEXTER-themed challenges for the game. The collaboration marks the first time that a television network has teamed up with SCVNGR.
Players of DEXTER GAME ON are asked to step into Dexter’s mind to unlock exclusive content from the series’ upcoming fifth season and for a chance to pick up DEXTER-themed merchandise, including season four DVDs.
Devoted fans of the series know that all of Dexter’s victims are marked with a small incision on their right cheek, and at Comic-Con, those fans can show their love for the series by sporting a DEXTER “cheek slash” tattoo. SHOWTIME will hand out over 100,000 lick-’n-stick tattoos during all four days of Comic-Con.
Tattoos will be available throughout the convention floor, at the SHOWTIME booth, and will be distributed by street teams outside the convention center.
Fans are encouraged to take pictures of them sporting their tattoos at various locations around the convention and upload them to the DEXTER GAME ON site.
At Comic-Con, players will explore San Diego through the check-in-based DEXTER-themed Trek on SCVNGR – venues will range from the SHOWTIME booth, to an innocent coffee shop nearby, and will culminate in a “crime scene” location to be revealed near the convention center.
As gamers complete the trek, they will have the opportunity to earn limited edition SCVNGR badges that can be redeemed for DEXTER merchandise, including the early release of 250 copies of the DEXTER season four DVD.
Robert Hayes, Senior Vice President and General Manager, Digital Media, Showtime Networks said “At SHOWTIME, we pride ourselves for being at the cutting edge of technology and are excited to be the first television network to join forces with SCVNGR. Comic-Con is the perfect venue to further engage our loyal fans with this robust interactive social media game, while providing added value to our over three million DEXTER fans on Facebook.”
Seth Priebatsch, Chief Ninja of SCVNGR said “The DEXTER challenges on SCVNGR are truly killer. Fans should grab the SCVNGR app and play DEXTER GAME ON at Comic-Con, and all across the country to help unlock an exclusive sneak peek at the upcoming fifth season of DEXTER.”
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