Rentrak Corporation announced that it has signed a partnership with Journal Broadcast Group to provide Rentrak’s Station View Essentials service to FOX affiliate WFTX-TV, serving Cape Coral, Fort Myers and Naples, Florida. The agreement demonstrates a growing commitment among station groups and stations to have a new and different TV database currency.
Rentrak’s StationView Essentials service is uniquely equipped to provide a new television database currency using the only fully-integrated system of detailed satellite, Telco TV and cable viewing information from millions of televisions nationwide.
There are 38 stations in 19 markets currently subscribing to Rentrak’s database currency which provides the industry with a clear understanding of the TV viewer through access to Rentrak-proprietary qualitative metrics such as Ad Retention indices, Program “STICKINESS”/Engagement factors and Brand-based Station “Heat Maps”
Steve Walsh, Rentrak’s Senior Vice President of Local Market Television Sales said “Advertisers are requiring a different and better audience measurement capable of reporting not only the size of the audience to local broadcast and cable programming, but also its ability to deliver consumers which represent their true target buyers, not just demographic surrogates. StationView Essentials will provide WFTX access to the largest TV viewing database available in order to gain a better, more comprehensive picture of how key local consumer segments interact with television programming.”
Steve Smith, Chairman and CEO of Journal Communications said “Rentrak represents a measurement tool with its impressive databases of monitored viewing in each market. We work with our advertisers in every market to structure creative opportunities for them to grow their businesses. Working with Rentrak gives us another way to help make our stations more effective for our customers.”
Related posts:
- The Hallmark Channel Signs TV Advertising Agreement With Google
- Dish Network To Utilize INVIDI Technologies To Address Television Advertising
- DirecTV Adds Local HD Broadcast in Fort Wayne, Indana
- Verizon Launches FiOS TV Service in East Providence And Woonsocket, R.I.
- Quirky Signs Partnership With Interactive Multichannel Retailer HSN
