Dish Network has announced that it has reached an agreement with INVIDI Technologies and this agreement will allow the satcaster to utilize the INVIDI’s Advatar technology to deliver addressable, targeted national and local television advertising. INVIDI Technologies will deliver this technology to Dish and the satcaster will be first to utilize the services. This is efficient, measurable and accountable to the advertiser while providing precise reach, frequency and separation of the commercial assets.
Michael Kelly, executive vice president for DISH Network said “DISH Network is focused on deliverin relevant and measurable ads to the advertising community and continually looks for technological innovation that will deliver advertisers the best possible value. DISH Networks national footprint, set top box data and INVIDI Advatar technology will provide us with the ability to target any geographic or demographic footprint advertisers are interested in reaching to deliver their message with measurement and accountability.”
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