DirecTV will launch more than 30 national high-definition channels starting from August 14. At present DirecTV is offering 95 national high-definition channels. This new HD channels addition will take the DirecTV’s tally to 125 HD channels. DirecTV’s main competitor DISH Network has already announced that they will launch 17 HD channels on August 1 to become first satellite provider to deliver 100 HD channels.
DirecTV’s new HD channel will include ABC Family HD, Planet Green HD, Showtime Extreme HD , Showtime Showcase HD and DIRECTV HD pay per view channels. Apart from these channels, DirecTV will also add 23 high-definition Regional Sports Networks (RSNs). The satcaster will be first in the industry to broadcast all its high-definition programming in the MPEG-4 Advanced Video Coding standard.
DirecTV is also planning to launch a new satellite “DIRECTV 12″ in 2009 and will deliver 200 national HD channels and 1,500 local HD channels. DirecTV also proves to be the leader in most sports HD programming broadcast with NFL SUNDAY TICKET, NCAA MEGA MARCH MADNESS and NASCAR HOTPASS available in HD. DirecTV will also continue to add HD content to its newly launched DIRECTV on Demand platform.
“Despite all the sound and fury of confusing HD claims from our competitors, our customers understand that DIRECTV is the destination for the most compelling and complete lineup of HD content,” said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. “Our message is clear – DIRECTV is the content leader, and our delivery of the best quality HD via the most advanced technology is one way we continue to dominate this category and offer our more than 17 million customers nationwide an unparalleled entertainment experience.”
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