After DirecTV signed an agreement to carry NBC Universal’s (NBCU) coverage of the 2008 Olympic Games, DirecTV delivered NBCU’s Olympics on Demand, the Olympic Interactive platform, and the DVR scheduler service free to DirecTV’subscribers. The satcaster performed well with its interactive platform for NBCU’s coverage of the Olympic Games, resulting in 17 million impressions among the 1.8 million interactive customers who used the service. Interactive Olympic Guide, Medal Count and Today’s Trivia, which included daily news and results from the Olympic Games received more vistiors daily. The Opening Ceremony of 2008 Olympic Games ranked as the most requested individual program ever scheduled remotely through the DVR Scheduler, as the Scheduler played a significant role throughout NBCU’s coverage of the Olympic Games.
“Results from the 2008 Beijing Olympic Games on the networks of NBCU truly exceeded our expectations and allowed our customers to get a virtual front-row seat to the world’s most popular sporting event,” said Eric Shanks, executive vice president, DIRECTV Entertainment. “With the success of our interactive platform with NBC during the 2006 Olympic Winter Games in Torino, Italy, we knew that there was a demand for more than NBC’s traditional coverage of the events. Viewers wanted the freedom to create their own Olympic experience and we are confident that our suite of enhanced features, in partnership with NBC, helped fans to do just that.”
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