AT&T and Kangaroo TV have announced that they are ready to launch Video On Demand (VOD) feature on all 500 AT&T Williams bespoke Kangaroo handheld TVs that will be distributed at the event.
The new feature will allow Kangaroo TV viewers to select videos and podcasts in English and Portuguese. Customers preferences and motivations can be gauged with AT&T usage data and will provide according to the customers preferences.
Lloyd Salvage, Vice President, Global Segment Marketing at AT&T said “We have been using Kangaroo TV since 2007; However, we believe that by introducing new VOD capabilities it will help AT&T bring its Grand Prix activation program to a new level while providing additional compelling content to our guests making their Formula One weekend truly special.”
Related posts:
- AT&T Partners HP To Launch 3G World Phone For Mobile Professionals ‘HP iPAQ Glisten’
- DirecTV To Launch UTV Movie Channel in 2009
- Charter Reaches Agreement With NBC Universal To Offer 2008 Beijing Olympic Games in HD
- Sky Italia To Launch BabyTV On Kids Pack
- Discovery and YouTube Partners To Provide Global Content
{ 1 trackback }
{ 0 comments… add one now }